Researchers to develop new measure of creativity
Two doctoral students in the CogNovo program at Plymouth University, United Kingdom are currently collaborating with professor Mark Runco in the University of Georgia’s College of Education on a new study that aims to develop objective methods of creativity measurement.
Funded by Plymouth University and the European Union’s Marie Skłodowska Curie initiative, Frank Loesche, a media computer scientist studying the eureka effect, and Vaibhav Tyagi, an engineer and neuroscientist studying value-based decision making in creative cognition, are developing a digitized test that measures creative potential without human judgment.
Last October, Runco visited the two students in Plymouth, England to help develop the tasks that are being used to measure creative potential in participants. Since slight differences exist between American English and British English and the respective cultural background, Loesche and Tyagi are collecting evidence in both the U.S. and England to account for these factors. The same survey will be used in both countries.