Media mentions: Salaga on concession prices at Masters Tournament; Concussion Lab's research featured in Ottawa Citizen
Salaga on concession prices at Masters Tournament
At the 2019 Masters Tournament this year, fans can purchase egg salad and pimento cheese sandwiches for $1.50 each. In fact, they can buy every item on the menu for less than $60.
According to Steven Salaga, an assistant professor in the Department of Kinesiology, affordable food and beverages encourage fans to return to this sporting event year after year.
“We have to remember, the total cost of event attendance includes travel and transaction costs, the cost of the ticket itself, as well as any parking, concessions, and souvenirs purchased,” Salaga told FOX Business. “So, one way to make the overall experience more appealing to the consumer is to keep the price of these complementary products like concessions low. Not that Augusta has an issue with this, but I think the affordable concession pricing is an appealing aspect of the consumer experience.”
Read the full story on the Fox Business website.
Concussion Lab’s research featured in Ottawa Citizen
There is an increasing amount of information and guidance for athletes returning to the playing field following a concussion—but what about anyone, non-athletes included, who plan to drive a vehicle?
Research done by the UGA Concussion Lab has shed new light on the negative effects concussions and head injuries have on driving and were recently highlighted in a story in the Ottawa Citizen.
Julianne Schmidt, assistant professor in the Department of Kinesiology and lead author of the driving studies, added that it’s not as simple as banning driving until symptoms go away. “We have to think about the negative consequences that could actually deter people from seeking care to begin with,” she cautioned.