Kudos: Su receives best professional paper award
Yiran Su, an assistant professor in the Department of Kinesiology, recently received the 2021 Best Professional Paper Award from the Sport Marketing Association, the leading association for sport marketers, professionals, students, and academics.
“I find it so rewarding to see research about women’s sports gain prominence in the sport management field,” said Su. “I am grateful to my department, the Sport Marketing Association, and the North American Society for Sport Management for supporting my research in this area.”
Her award-winning paper, “From Influencers to Endorsers: Connecting Female Athletes’ Personal Brand with Potential Product Categories Using a Computer Vision Approach,” explores how customers perceive athletes as product endorsers based on their social media posts.