Media mention: Doctoral student provides insight on low concession prices at the Masters
The price of a pimento cheese sandwich at the Masters Tournament has remained virtually the same for the past three decades.
According to Tyler Skinner (Ph.D. ’24), a doctoral student in the Department of Kinesiology’s sport management program, food prices at the tournament are still reasonable despite growing inflation.
“The main thing to remember is concessions really make up just a very small percentage of the revenue being generated at the Masters,” Skinner told Fox Weather. “Concessions bring in about $8-10 million, but they make upwards of $70 million just on merchandise, so it’s really a small amount of their overall revenue plan.”