Media mention: Salaga quoted in WJBF
Steven Salaga, an associate professor in the Department of Kinesiology, was quoted in an article by WJBF about concessions prices at the Masters golf tournament in Augusta, Georgia.
In the last 10 years, a few items have been added and removed from the menu, but food prices have mostly held steady. The more affordable food options may help offset the higher ticket price of attending the Masters.
“So, one way to make the overall experience more appealing to the consumer is to keep the price of these complementary products like concessions low,” Salaga said in 2019. He also said that Augusta National Golf Club may be “taking slightly less profit on concessions than they otherwise would… in order to keep the consumer engaged in the product.”